Vueling, brand presence and visibility in Copa del Rey

 Vueling’s first presence in Spanish football stadiums was in the quarter finals of 2017/18 Copa del Rey tie between RCD Espanyol and FC Barcelona. 

Due to the positive impact of this campaign, the action was again repeated in the semi finals. In this case, we could see Vueling’s animated logo in the LED UTV of Mestalla, during the match bewteen Valencia CF and FC Barcelona and in Seville for the Sevilla FC vs CD Leganés match.

This action granted Vueling brand presence in two of the company’s key regions in Spain: Barcelona and Seville and gave the airline the chance of associating with one of the most thrilling competitions in European football.

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