SEAT supports women’s soccer in the 2019 Copa del Rey Final


At UP2YOU SPORTS MARKETING, we are proud to have taken the lead in the activation for SEAT, S.A. for the Final of the Queen’s Cup in Spain, between Atlético De Madrid and Real Sociedad de Fútbol S.A.D.

One week before the big game, a Trophy Tour was held in the host cities of the 2 finalists: San Sebastián and Madrid. During the weekend of the final, a Fan Zone was organized in Granada, where fans had the chance to enjoy table football, a ball-firing machine or take pictures with the trophy while watching perform a freestyler and listening to great music from our very own DJ. Finally, in the stadium during half-time, 1.000 t-shirts were given out amongst supporters under the slogan #SEATsomosfútbol.

What a great opportunity to support women in sport and raise awareness amongst society. Still a long way to go, but excited to be part of the process!! Gora Erreala! Aúpa Atleti!

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