Football Manager 2018 launch campaign

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Up2You worked closely with SEGA and Sports Interactive in the Digital Campaign of _LIKE A BOSS, an action exclusively created to launch the newest member of the Football Manager saga. 

Up2You Digital Team, has been in charge of creating, planning and executing the bigger part of the FM 2018 launching campaign in Spain. Influencer Marketing has been a cornerstone in our strategy, and together with Delantero09 and JaviFreestyle, two of the best football influencers in the country, we developed a very interesting product to reach the target audience. 

Youtube, Instagram and Twitter were the chosen platforms to launch the _LIKE A BOSS campaign. This campaign, was supported by the creation of audiovisual content, storytellings and an ambitious communication strategy, reaching an immediate success and acceptance among the target audience with more than 750.000 views on Youtube. 

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