CaixaBank Family Fútbol with Atlético de Madrid
Atlético de Madrid training center welcomed 10 members of CaixaBank’s Family Fútbol program and Up2You Sports Marketing was the agency in charge of organizing the clinic and meet & greet that was part of the experience that was part of this unforgettable experience. After the training session, the participants had the chance to meet Koke, Vrsaljko and Moyá.
In 2011, CaixaBank designed a path to transform the brand as the bank of the Spanish football clubs. Nowadays, CaixaBank sponsors 16 LaLiga teams and 15 LaLiga 1|2|3 teams. Recently, the brand has launched a campaign called Family Fútbol, a new service which gives people access to exclusive content, not only regarding banking services but also unique experiences related to football like this clinic and meet & greet with Atlético de Madrid players.
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