The Real Madrid football and basketball squads receive their Audi fleets for this season.

Entrega Coches Audi y Real Madrid
Every season, due to the sponsorship agreement between Audi and Real Madrid, is held an event per squad in which players and coaches of the football and basketball teams receive their new cars. 
Up2You is in charge of the integral management of both events that were held last December at the Ciudad Deportiva Real Madrid facilities.
Before each member of the staff is able to pick up their new vehicle at the end of their training, Up2You is responsable de for the management of different topics: Coordination of the status of the fleet and its transport, replacement of the old fleet by the new one, production and use of the material (license plates, jackets and key rings), organization of the event’s agenda and coordination with all the people involved.
Once the event is over, we take care of the management and supervision of the publications about the generated content in order to achieve maximum reach and diffusion for our client. One more year the result was a success and the event appeared in national and international newspapers and blogs thanks to the pictures and videos published on the Real Madrid channels.

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