In the first year of bwin as sponsor of the Euroleague in Spain, Up2You is the agency in charge of organizing the fan engagement activities that are taking place in the arenas of the best Spanish teams.
During the 2018/19 season, the Bwin stand and Trophy Tour has travelled around Spain to bring fans the excitement of the best European basketball. Bwin presented a phococall with the trophy and two arcade basketball hoops for all fans to enjoy during the time previous to the games. At the end of the season, participants competed in the arcade basketball hoops for the chance to win 2 tickets to watch the Final Four in Vitoria
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