Bwin ends the Euroleague season with presence in the fan zone and a VIP experience during the Final Four

After activating all year round with Madrid and Barcelona, the season concluded by organising an exclusive and dynamic space in Vitoria, where the Final Four was taking place, where all people over 18 were able to play at our baskets and take a picture with the trophy replica. This Bwin experience was at Plaza de España during all the event weekend.

During the event, thousands of people visited the square. We also had the opportunity to enjoy watching players that were playing the Final Four final visit the Bwin activity and participate in throwing some baskets for everyone to see. The Euroleague together with its main sponsor made sure that many activations were thought revolving around basketball, which created a great atmosphere.

As well as this, UP2YOU was in charge of organizing and coordinating a unique experience for a group of 80 Bwin VIPs that enjoyed a couple of unforgettable days while completing their experience of watching the Final Four games with local activities during the down times.