Bwin Digital Management

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With the sponsorship of BWIN and Atletico Madrid, Valencia, Sevilla and Villarreal, Up2You Sports Marketing, within the framework of its functions as a sponsorship activation agency, has carried out the management of BWIN digital campaigns, including the promotion and publication of the draw “El Minutazo”.

The draw consists of guessing at what minute the first goals of two different games are scored, in a combined bet for the matches of Valencia, Villarreal, Sevilla or Atletico, with a succulent prize of € 25,000 to be distributed among the winners. Up2You is responsible for the creation of advertising creativity, push in the RRSS and follow up of the campaigns, thus facilitating, numerical data for the company and saving time in the development of processes between brand and clubs.

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