This year the Audi Junior Cup gets upgraded

Audi worked with UP2YOU this season to help carry out the Audi Junior Cup with FC Barcelona and Real Madrid. These two events took place in Barcelona and Madrid respectively, and consisted of two rounds of tournaments in each city. Over 240 kids participated in the Qualifiers and 120 where classified to play in the finals. Audi offered the parents that assisted the chance to test-drive their newest cars: Q8, Q3, and the e-tron.

The event took place following a campaign where participant schools from both Barcelona and Madrid were selected according to Audi’s criteria. Over 240 kids aged between 10 to 12 years old had the opportunity to compete in the qualifiers to be one of the best 8 schools and make it to the final rounds. At the events, schools played against each other, supported by around 320 parents that assisted to support their kids. They had the opportunity to try the designated Audi cars: Q8, Q3 and e-tron. In the final round, the 120 classified kids had the chance not only to live an amazing experience playing football together for a day, but also to have a guided tour to the famous stadiums Camp Nou and Santiago Bernabeu and meet two famous influencers: RobertPG and DjMaRiio. In the Madrid tournament they had an exclusive visit of the legend and player Álvaro Arbeloa.
Finally, both teams together with Audi’s representatives handed over a special trophy to all players. As a result of the content uploaded by the “Youtubers” on their social media, the activation reached a significant amount of people on their different channels, with over 2M views on YouTube and thousands of positive interactions on Instagram.