Audi car handover to the Real Madrid squad in collaboration with David LaChapelle

The awaited Audi car handover to the Real Madrid squad arrived full of surprises while presenting the new Audi e-tron, the 100% electric Audi vehicle, in collaboration with the well known photographer David LaChapelle. UP2YOU together with Brands and Emotions, as agencies in charge of the sponsorship agreement between the club and the automobile brand, were in charge of the creation, development and execution of the event.

Before the players could take their new Audi, they were photographed by the American photographer David LaChapelle in a unique shoot. The photographer brought his team straight from Los Angeles to capture the White team with the new 100% electric Audi SUV, capturing the “Electrified” concept in an exciting day for all the attendees at the shooting. The team picture with the Audi e-tron was presented publicly around the world a few weeks later.

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